In 1969, Alan Siegel, who oversaw the design of Jerry Dior's Major League Baseball logo a year prior, created the modern NBA logo inspired by the MLB's. It incorporates the silhouette of the legendary Jerry West based on a photo by Wen Roberts, although NBA officials denied a particular player as being its influence because, according to Siegel, "They want to institutionalize it rather than individualize it. It's become such a ubiquitous, classic symbol and focal point of their identity and their licensing program that they don't necessarily want to identify it with one player." The iconic logo debuted in 1971 and would remain a fixture of the NBA brand.