The Disney logo is one of the most recognizable logos in the world, and it has undergone several changes since its inception in 1923. Here are some of the key characteristics of the Disney logo:

1. Castle: The Disney logo features a castle, which represents the magic and wonder of the Disney universe. The castle is based on the Neuschwanstein Castle in Germany, which was the inspiration for Sleeping Beauty's castle in Disneyland.

2. Script font: The Disney logo features a signature script font, which is elegant and whimsical. The font is often referred to as "Disney Script" and is used on all of the company's products.

3. Colors: The Disney logo is typically depicted in blue and white, which represent the company's values of purity, innocence, and imagination. The blue color is also associated with trust and reliability.

4. Tinkerbell: In some versions of the Disney logo, a small image of Tinkerbell appears above the castle. Tinkerbell is a fairy character from Peter Pan and represents the magic and wonder of the Disney universe.

5. Animation: The Disney logo is often animated, with Tinkerbell flying over the castle and sprinkling pixie dust. The animation is accompanied by the famous Disney jingle, which is a short musical tune that is instantly recognizable.

Overall, the Disney logo represents the company's values of magic, imagination, and wonder. It is a symbol of childhood nostalgia and is instantly recognizable to people all over the world.