The first uniform used by Torino only a few days after its foundation and in the first game of its history against Pro Vercelli was striped orange and black, similar to the kits used by Internazionale Torino and Football Club Torinese, the historical predecessors of the newly formed club. Incidentally the colours were too similar to that of the Habsburgs, historical enemies of the then ruling Italian house and considered inappropriate. Given the need to adopt a definitive color the founders opted in the end for granata, a dark shade of red similar to burgundy.

The Torino club badge has always featured a rampant bull, the symbol of the city of Turin. The current badge was adopted in the 2005–06 season, the first following the bankruptcy of Torino Calcio. The "1906" on the left side of the shield was later added to denote the founding year of the historic Foot-Ball Club Torino.

In the 1980s, the Torino badge was square in shape with a stylised bull and the words "Torino Calcio." This badge is still held in high regard by the fans, and in 2013 it was voted by the readers of Guerin Sportivo as the most beautiful club logo of all time. From 1990 until the bankruptcy, the badge in use recalled the one used at the time of the Grande Torino, with the important difference that the right side of the oval crossed the letter "T" and "C" (initials of "Torino Calcio") instead of the letters "A", "C" and "T" (initials of "Associazione Calcio Torino").