Montreal Impact Logo
The Montreal Impact (French: Impact de Montréal) is a Canadian professional soccer team based in Montreal, Quebec that competes as a member of the Eastern Conference in Major League Soccer (MLS). The team began play in 2012 as an expansion team of the league, being the league's third Canadian club, and replaced the North American Soccer League team of the same name.
In 2015, the Impact became the second MLS club, and first Canadian club, to advance to the final of the CONCACAF Champions League, in its current format since 2008, where they had finished runners up in the two game aggregate goal series against Club America. The Impact had won the Canadian Championship in both 2013 and 2014. The club plays its home games at the Saputo Stadium and is coached by Mauro Biello.
In regards to keeping the name "Impact," Montreal stated its intention "to maintain its name and global team image." The official logo for the team was revealed at the start of a match between the NASL Montreal Impact team and the NSC Minnesota Stars on August 6, 2011.
The logo is a shield in blue, black, white and silver containing a stylized fleur-de-lis and four silver stars, overlaid with the Impact wordmark. The fleur-de-lis, which also appeared on the logo of the NASL Impact team, is a globally recognized symbol of French heritage, and features prominently on the flag of Quebec as a reflection of Québécois culture. The four stars represent the four founding communities of Montreal identified on the city's coat of arms. At the top of the shield the team's motto, "Tous Pour Gagner" (French for "all for victory") is inscribed.
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