Seattle Kraken Logo
Since Seattle was awarded the NHL’s 32nd franchise in 2018, marketing experts worked behind the scenes for a whole year, talked to locals, and polled over 200,000 future fans to build a brand players and Seattleites alike can be proud of and stays true to the city.
The Seattle Kraken logo, unveiled July 23, 2020, is a triple blue S with a tentacle up the middle and a red eye. The Kraken logo is in the shape of an S as a tribute to the logo of the original Seattle Metropolitans, the first U.S.-based team to win the Stanley Cup. The official Seattle Kraken colours are Deep Sea Blue, Ice Blue, Boundless Blue, Shadow Blue, and Red Alert.
The Kraken officially began play during the league’s 2021–22 season and play their home games at Climate Pledge Arena - located north of downtown Seattle, WA.
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