The campaign, which started in 1991, was created by Intel marketing manager Dennis Carter. The five-note jingle was introduced in 1993 and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the Intel Inside campaign was DahlinSmithWhite Advertising of Salt Lake City. The Intel swirl logo was the work of DahlinSmithWhite art director Steve Griggs under the direction of Intel president and CEO Andy Grove.