The font used in the Levi's logo is a custom typeface called "Levi's Sans Bold." It is a clean and modern font that is easy to read and conveys a sense of timelessness and quality. The letters are evenly spaced and well-proportioned, giving the logo a balanced and professional appearance.

The color scheme used in the Levi's logo is primarily blue and white, with red accents. The blue color represents the classic denim fabric that Levi's is famous for, while the white color adds contrast and clarity to the design. The red accents, including the red tab on the back pocket of Levi's jeans, are a distinctive feature that sets the brand apart from its competitors.

Another key feature of the Levi's logo is its use of the company's name in a simple and straightforward way. The logo is not overly complicated or stylized, which reinforces the brand's reputation for simplicity and authenticity.

Overall, the Levi's logo is a classic and timeless symbol of American fashion. Its clean and simple font, blue and white color scheme, and distinctive red tab make it instantly recognizable and highly sought after by consumers around the world.