Columbus Crew SC Logo
Columbus Crew SC is a professional soccer club based in Columbus, Ohio, United States, which competes in Major League Soccer (MLS) as a member of the Eastern Conference of the league. Crew SC began play in 1996 as one of the ten charter clubs of the league. The team is owned by Anthony Precourt and Precourt Sports Ventures LLC. Precourt became the second owner in the history of the club on July 30, 2013. The club's head coach is Gregg Berhalter, a former player of the United States men's national soccer team.
The franchise was founded in 1994 and originally known as the Columbus Crew, without any markers of its membership as a soccer club, until late 2014, when the club revealed a new logo and the addition of 'SC' to its moniker. The "SC" in the team moniker stands for Soccer Club, but the team name is officially "Columbus Crew SC".
The Crew currently plays its home games at MAPFRE Stadium (known as Columbus Crew Stadium until 2015), the first soccer-specific stadium ever built for a
The official colors of Columbus Crew SC are black and gold. Columbus' usual primary jersey is predominately bright yellow with black trim, and has been nicknamed the "banana kit" or "canary kit" by fans.
The alternate kit has historically been black. In the latter part of the 2000s, The Crew began shifting more towards a white kit with yellow and black trim or stripes. Even so, the away kits are seldom worn by The Crew due to the strong favor shown to the traditional home kit; and also due to the fact that the historically black jerseys compound the summer heat in the United States climate. For the 2015 season, Crew SC has returned to a black jersey for its alternate kit.
Prior to the initial MLS season a city-wide public contest was created to decide the name for the team, the very first entry was a hit, and the Columbus Crew was born.
The club badge from 1996 to 2014 was unique amongst MLS teams in that it featured people, containing three silhouetted males wearing construction hats beneath a stylized "Crew" wordmark. The logo was intended to represent a crew of hard working people, much like the hard-working, blue collar image the city of Columbus cultivates.
Citing a disconnect between what the crest stood for and the 21st-century identity of the city of Columbus, owner Anthony Precourt initiated a rebrand upon assuming ownership in 2013. Precourt said that Columbus was no longer a true blue collar town, and that the industrial/manufacturing motif was no longer representative. In fact, Columbus had grown into a 21st-century city and become much more "dynamic and diverse."
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