The Seat Symbol
In March 1999 at the Geneva Motor Show, SEAT presented a modern stylised logo, more rounded compared to the last one and with the use of the silver colour on a red background — instead of the previous blue — symbolising respectively the rational and the emotional.
The 'auto emoción' slogan was presented next year in September 2000 reflecting the brand's new youthful and sporty corporate identity, while SEAT Sport apart from its motorsport activities would undertake the responsibility of developing SEAT's high-performance vehicles.
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