The font used in the Marvel logo is a custom typeface called "Marvel Regular." It is a strong and dynamic font that is easy to read, making it perfect for use in comics and other types of visual media. The letters are thick and bold, with sharp edges that convey a sense of power and strength.

The color scheme used in the Marvel logo is primarily red and white, with black accents. The bold red color is eye-catching and represents energy and excitement, while the white color adds contrast and clarity to the design. The black accents are used to create a sense of depth and dimensionality.

Another key feature of the Marvel logo is the use of various characters from the Marvel universe in the background of the logo. These characters change depending on the specific iteration of the logo, but they always represent the diverse and expansive world of Marvel superheroes.

Overall, the Marvel logo is a powerful and dynamic symbol of the superhero genre. Its bold and distinctive font, eye-catching color scheme, and use of iconic Marvel characters make it instantly recognizable to fans around the world.