The badge is presented as an Army Identification Badge to all graduates of the nine week Army Career Counselor Course conducted at Ft Jackson, S.C., who subsequently are assigned as Career Counselors or Reenlistment Advisors, in the case of the National Guard. After a twelve month probationary period, the Career Counselor Badge is authorized for permanent wear providing that service as a Career Counselor was satisfactory and free from disciplinary action or removal for cause.

The Army Career Counselor Badge is retroactive to January 1972 and may be awarded for past service upon application from the service member. The badge may also be worn by officers, if they held an MOS as Career Counselor during enlisted service.