The font used in the Visa logo is known as the Visa Sans font, which was specifically designed for the brand. It is a modern, clean and streamlined typeface that communicates a sense of reliability and efficiency. The letters are evenly spaced and well-proportioned, giving the logo a balanced and professional appearance.

The Visa logo also incorporates a blue and gold color scheme. The blue color symbolizes trust, security, and stability, while the gold color represents prestige, success, and wealth. These colors are used in various parts of the logo to create a sense of harmony and balance.

Another key feature of the Visa logo is the small "chip" symbol that appears in the bottom right corner of the logo. This symbol represents the microchip technology used in modern credit and debit cards, which helps to ensure the security and safety of financial transactions.

Overall, the Visa logo is a powerful symbol of trust and security in the financial world. Its bold and modern design, combined with the blue and gold color scheme and the microchip symbol, create a sense of reliability and stability that is essential for any brand in the financial industry.