The original 49ers logo was a mustached 49er gold miner from the 1849 California Gold Rush, dressed in plaid pants and a red shirt, jumping in midair with his hat falling off, and firing pistols in each hand: one nearly shooting his foot, and the other pistol forming the word "Forty-Niners" from its smoke. An alternate logo with a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower left quadrant was created in 1965 and used for marketing purposes until 1972. From 1962, the 49ers' logo has been the iconic "SF" within the center of a red oval; throughout the years the logo has had minor modifications, such as a black outlining on the intertwined "SF" that was added in 1989 and a gold trimming inside the oval that was added in 1996.