BTS logo



 Courtney Emerson
BTS logo

BTS, also known as the Bangtan Boys, is a seven-member South Korean boy band that began formation in 2010 and debuted in 2013 under Big Hit Entertainment.

The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors...

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