While many Neopagans are not Wiccan, and within Neopaganism the practices and theology vary widely, many Wiccans and other neopagans worship the "Triple Goddess" of maiden, mother, and crone, a practice going back to mid-twentieth-century England. In their view, sexuality, pregnancy, breastfeeding — and other female reproductive processes — are ways that women may embody the Goddess, making the physical body sacred.

* The Maiden represents enchantment, inception, expansion, the promise of new beginnings, birth, youth and youthful enthusiasm, represented by the waxing moon;

* The Mother represents ripeness, fertility, sexuality, fulfillment, stability, power and life represented by the full moon;

* The Crone represents wisdom, repose, death, and endings represented by the waning moon.

The triple goddess sign is identified with Greek moon goddesses:

* Artemis - the Maiden, because she was the virgin goddess of the hunt;

* Selene - the Mother, for she was the mother of Endymion's children and loved him;

* Hecate - the Crone, as she was associated with the underworld and magic, and so considered to be "Queen of Witches".